01
The Challenge
Launching a new app in a saturated market. Their initial cost per install (CPI) was unsustainable at $14, bleeding their seed funding dry.
Project DetailsGrowth Engineering
Scaling EcoLife to 50,000 Active Users in 60 Days
A closer look at how strategy, design, and execution translated into measurable impact for this project.
App FunnelsViral LoopsPaid Acquisition
Design-Led Growth
Client
EcoLife
Timeline
2 Months
Focus Areas
3 Services
Gallery
3 Frames
Case Narrative
From friction points to measurable wins
This structure shows where the friction lived, how the intervention was built, and what happened once the system went live.
02
Our Intervention
We engineered a viral loop onboarding flow and shifted their ad strategy from generic features to hyper-specific pain points using short-form video hooks.
Results Snapshot
Numbers that carry the story
Instead of showing static metrics, the page highlights the shift from the previous baseline to the new performance level.
Cost Per Install
$14.00
$1.85
Active Users
400
52,000
Retention Rate
12%
48%
Project Gallery
A closer look at the project
A curated set of visuals that highlights the project details, execution quality, and overall feel more clearly.
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